The
Brand.
Identity, color, type, cards and mobile for MVB Most Valuable Barbers, 5001 Montgomery Rd, Norwood · Cincinnati.
One mark.
Two versions.
A script wordmark, barber pole, scissors and razor inside one circle. White on dark grounds, red, navy and blue on light.
Never smaller
than this
Red. Ink.
Bone.
Three working colors and one support gray. The color logo carries its own three: red, navy and blue. They are used inside the logo only.
Primary accent. Calls to action, rules, bands, highlights.
- HEX
- #C8102E
- RGB
- 200 16 46
- CMYK*
- 0 92 77 22
Primary ground. Headers, hero, footer, dark cards.
- HEX
- #0B0B0B
- RGB
- 11 11 11
- CMYK*
- 0 0 0 96
Primary light ground. Page and card stock.
- HEX
- #F2EEE8
- RGB
- 242 238 232
- CMYK*
- 0 2 4 5
Secondary text on Bone. Captions and metadata.
- HEX
- #55504B
- RGB
- 85 80 75
- CMYK*
- 0 6 12 67
Script wordmark and pole accents in the color logo.
- HEX
- #DF2929
- RGB
- 223 41 41
- CMYK*
- 6 98 97 0
Circle, scissors, razor and outlines in the color logo.
- HEX
- #0C1335
- RGB
- 12 19 53
- CMYK*
- 98 92 45 59
Pole stripes and highlights in the color logo.
- HEX
- #2E58A3
- RGB
- 46 88 163
- CMYK*
- 91 73 2 0
* Logo CMYK values come from the master artwork. Website CMYK values are straight conversions from RGB. Confirm against a printed proof before a full run.
Red on Ink is 3.4:1, so use it only for large display type and graphic bands. Small text on Ink is white or Bone.
Loud on top.
Clean below.
Anton carries headlines, numbers and service names, always uppercase. Archivo does everything else. Both are free on Google Fonts.
0123456789 & ! ? $ @ #
abcdefghijklmnopqrstuvwxyz
0123456789 áéíóúñ ¿¡ & @ #
Anton · 96/92
Anton · 48/48
Archivo 700 · 12 · +22%
Archivo 400 · 18/29
A neighborhood shop on Montgomery Road. Walk in or call ahead, Tuesday through Saturday.
Archivo 700 · 13 · +14%
Cards that
look like the shop.
Four directions: two landscape, two vertical. Pick a tab to see each design as a stack with front and back.
A · Blackout
Black ground, the white logo and a red base bar. The back carries Chapu's details and a QR code to the site.
B · Bone & Red
Bone front with the color logo and the service list. The back is solid red with the white logo.
C · Vertical Blocks
Stacked Ink, Red and Bone blocks. The back is a clean contact sheet with a QR strip.
Built for the
phone first.
Most people will find MVB on their phone. The site keeps the same Ink, Red and Bone system, big tap targets and a one-tap call button.
